Product Design Leader & Strategist
I build and support design teams that keep the bar high, from first sketch to launch.
Nice to meet you
I'm a product design leader. I've built products, and the teams behind them, at Meta, Amazon, Yahoo! and early-stage startups.
At Meta I grew from product designer into a player-coach design manager. At 8tracks I ran UX as Director. At Amazon I co-led design on Amazon Key, taking in-car delivery from zero to a 37-city launch.
In 2024 I founded Collaya, an artist-first AI music company, out of two obsessions: writing songs, and the tools that make them better. I led the team that built and launched it. Today it's self-sustaining, supported by its subscribers, and I keep shipping new features on my own time.
I care about people and real user needs, and I balance that against the metrics that grow a business. I also release my own music as noka. Now looking for my next design leadership role, remote or hybrid in LA. Hit me up if you'd like to rock out. 🤘
How I lead
Design leadership, in practice
My style is support. I give my team what they need, offer design input where it helps, and get out of the way so people have room to grow.
Grab my résuméTeams that bond.
I build teams that genuinely like working together, with a respectful space for regular critique, product reviews and testing. I keep them insulated from turbulence so they can do their best work.
Hiring well.
I've interviewed and hired designers at Meta, Amazon and 8tracks, and partnered with hiring teams to assess talent.
Mentorship, both ways.
I've always had mentors, and I still mentor designers whenever I can.
Making the case.
I've had my share of wins and losses, and I pass along what both taught me. I help designers make the case in terms their partners care about.
Craft is more than polish.
Craft is the thinking and care behind how something works, not just how it looks. I coach designers to bring that care to every decision, from the first flow to the final pixel.
Selected work
Collaya
Founded an artist-first AI music company, hired and led the team that built it, and moved the product from the browser into the DAW to earn working musicians' trust. Launched with paying users in 2026.
View case study
Facebook Pages: the business front door
Put a Pages tab entrypoint in the bottom nav of every business owner on Facebook and cut Page creation to its essential fields
View case study
Amazon Key: In-Car Delivery
Co-led design for in-car delivery, a brand-new Amazon program with no precedent and no connected-car APIs. Zero to a 37-city launch across iOS, Android, and GM and Volvo vehicles.
View case study
8tracks: First-Time User Experience
As Director of UX, led the design team and rebuilt the first-time experience across iOS, Android and web, so recommendations landed from day one.
View case study
Fluence: Platform and Website
Designed and built both the marketing face and the working web app for a platform connecting artists, promoters, and curators.
View case study
Selected earlier work.
Cinematiq
Creative TechProduct Design, Full-stack Product2015
Shift
Automotive TechProduct Design, Full-stack ProductSpring 2014
Intuit
Creative Tech (fintech-adjacent)Product DesignFall 2012
Yahoo! Bubbles
Creative TechProduct Design, Design Leadership2011
Yahoo! Developer Network
Creative TechProduct Design, Full-stack Product2007 to 2013
Yahoo! Design Pattern Library
Creative TechFull-stack Product, Design SystemsFall 2010
01 / 06
Let's talk
Say hi. Get in touch with me here.